“Pathways to Profitable Product &
Service Innovation”
Robert G. Cooper, Product Development Institute Inc. www.prod-dev.com
This talk was based on the speaker’s best selling books
- Winning at New Products: Accelerating the Process from Idea to Launch
- Product Development for the Service Sector: Lessons from Market Leaders
- and the latest APQC* innovation best practices study in the US
(* American Productivity & Quality Center)
Outline of Content
- The central role of new products and services for business growth and
prosperity, and how to succeed in this critical innovation war – especially in
the dynamics of service industries.
- The performance results the typical and best performing innovators
achieve – and why nearly forty percent of new service offerings fail …
- What distinguishes the top performers, and critical success drivers that are
most strongly linked to positive new product performance:
What successful businesses and successful project teams do differently from the
rest.
What we can learn from other industries and leading service innovators
- How to manage the whole process from idea to market, resulting in higher
return on investment of innovation projects enhanced reputation and deeper
customer loyalty and the ability to attract new customers and to achieve and
sustain a competitive edge.