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ropeways.net | Home | 2017-08-31

NSAA Announces New President

Longtime Chief of Vermont Ski Areas Association To Take NSAA Helm

Today the board of directors of the National Ski Areas Association (NSAA), a nonprofit trade association that represents ski area owners and operators throughout the United States, named Parker Riehle as the new president and CEO of the organization. Riehle—who is currently the president of Ski Vermont, the Vermont Ski Areas Association (VSAA)—will assume the position on January 1, 2018, replacing Michael Berry, who is retiring after 25 years. 

“We are excited to welcome Parker to the organization,” said Tim Silva, general manager of Sun Valley and chair of the NSAA Board of Directors. “His industry experience as the long-standing president of the Vermont Ski Areas Association will serve the members of NSAA well.”

Riehle comes to NSAA from the Vermont organization where he first held the position of director of government affairs starting in 1998, and later as vice president and general counsel before becoming president in 2006. Riehle previously worked for then Vermont Governor James Douglas as special assistant to the governor and secretary of civil and military affairs. He also worked for several law firms in both Vermont and California after graduating cum laude from Vermont Law School in 1992.

“I am thrilled, honored, and humbled to be named the next president and CEO of the National Ski Areas Association,” said Riehle. “Under the unparalleled leadership of Michael Berry, NSAA’s role in educating, inspiring, and empowering ski areas all across the nation has become ever more important in the face of critical challenges to the industry, and I could not be more excited to help convert those challenges into opportunities. While it is certainly bittersweet to be leaving the Vermont Ski Areas Association, I am looking forward to taking my rewarding experience and insights with VSAA to the national level.”

The National Ski Areas Association represents 303 alpine resorts that account for more than 90 percent of the skier/snowboarder visits nationwide. 

Additionally, it has 370 supplier members who provide equipment, goods, and services to the mountain resort industry. NSAA analyzes and distributes ski industry statistics; produces annual conferences and tradeshows; produces a bimonthly industry publication; and is active in state and federal government affairs. The association also provides educational programs and employee training materials on industry issues including OSHA, ADA and NEPA regulations and compliance; environmental laws and regulations; state regulatory requirements; aerial tramway safety; and resort operations and guest service. The association's primary objective is to meet the needs of ski area owners and operators nationwide and to foster, stimulate and promote growth in the industry.

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