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Alterra Mountain Company appoints Adam Knox as Senior Vice President of Strategy and Corporate Development

KSL Capital Partners’ Investment Professional Joins Alterra Mountain Company

Gregory, CEO of Alterra Mountain Company, today announced the appointment of Adam Knox as Senior Vice President of Strategy and Corporate Development.

Mr. Knox has spent the past 12 years at KSL Capital Partners, where he most recently served as Principal and was a member of the firm’s investment committee. While at KSL Capital Partners, he focused exclusively on targeting, negotiating and acquiring travel and leisure businesses. Mr. Knox played a critical leadership role in the complex acquisition and merger of Intrawest Resorts, Mammoth Resorts and Squaw Valley Alpine Meadows that led to the creation of Alterra Mountain Company. He subsequently co-led Alterra Mountain Company’s successful acquisitions of Deer Valley Resort, Solitude Mountain Resort and Crystal Mountain Resort, and teamed up with Alterra Mountain Company leadership to develop many of Alterra Mountain Company’s 22 Ikon Pass partnerships. Mr. Knox has been a member of Alterra Mountain Company’s Board of Directors since its inception in August 2017.

In his new role, Mr. Knox will focus on the creation of company strategy, business model innovation and will be responsible for leading its acquisitions and resort partnership group.

“Adam has been a force in Alterra Mountain Company’s success from its beginning. I am thrilled to have him join us full time as a member of our Executive Leadership Team,” said Rusty Gregory, Chief Executive Officer, Alterra Mountain Company. “He brings a unique set of skills in business strategy, finance and relationship building that will be integral to the development and implementation of the company’s growth initiatives going forward.”

“I’m proud to join Alterra Mountain Company and look forward to working closely with the management teams in Denver and at our destinations,” said Adam Knox, Senior Vice President of Strategy and Corporate Development. “Skiing and the mountains are my passion. I believe Alterra Mountain Company has the potential to be the strongest platform in the industry and is poised for tremendous growth.”
Mr. Knox will be based out of Alterra Mountain Company’s Denver office.

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