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Deer Valley: $7.6 Million in Capital Improvements

Deer Valley Resort Announces $7.6 Million in Capital Improvements for the 2019/2020 Winter Season
Deer Valley Resort is announcing $7.6 million in capital improvements for the 2019/2020 winter season. These capital projects are part of an ambitious improvement plan by Alterra Mountain Company totaling more than half a billion dollars through the 2022/2023 season, focused on elevating the guest experience at all 14 destinations.
Deer Valley Resort’s $7.6 million in 2019/2020 capital improvements include:
Deer Valley will add RFID technology with new gantry gates and scanning for electronic ticketing around the resort over the summer and fall period in 2019. New ticketing media, with built-in chip technology, will enable the resort to use the best available technology to increase and upgrade the guest experience throughout the resort, including direct-to-lift access
New digital signage at the resort’s base lodges will enhance the guest experience by having real-time information available on ticketing availability and pricing, lift operations, grooming conditions, and other mountain and lodge related information 
Snowmaking system enhancements including purchasing additional low-energy guns, five new fan guns, upgrading control systems and replacing several thousand feet of snowmaking pipes
New guest transportation fleet improvements, including shuttle buses and Cadillac vehicles
Purchasing four new Prinoth snowcats to add to the snow grooming fleet
Replacing the ski rental and bike rental shop inventory with the newest Rossignol equipment
Facility and equipment upgrades to resort day lodges, facility, recycling center and IT

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