ropeways.net | Home | 2012-08-14
|Ryansolutions: How much longer do out-of-state guests lodge at resorts compared to locals?|
It’s been said over and over again that destination guests stay longer than local guests. That drivers book fewer nights that flyers. But how much? With a handful of variables going into what might be a local or not local, we decided to simplify the question a bit: how long do out-of-state guests lodge compared to in-staters?
We wanted to include more typical guests so we limited the length-of-stay to 14 days. What we found is that for this sample, on average, guests that are coming from the same state only stayed 2.35 nights at the resorts. Guests that come from out of state stayed 3.94 nights, more than a night and a half longer.
Source and Credit: RYANsolutions
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