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MOUNTAIN COLLECTIVE: FOUR MAJOR INDEPENDENT SKI RESORTS FORM THE MOUNTAIN COLLECTIVE

Unprecedented Collaboration Allows Skiers and Riders to Enjoy Alta, Aspen/Snowmass, Jackson Hole and Squaw Valley/Alpine Meadows on One Pass

ASPEN, Colo., JACKSON HOLE, Wyo., ALTA, Utah, SQUAW VALLEY, Calif., and SAN FRANCISCO – -- In an unprecedented move, four of the premier independent mountain destinations in the West have created an alliance to form the Mountain Collective™, offering a groundbreaking pass for the 2012-13 season: the Mountain Collective™ Pass.  Starting today the pass is available online through an exclusive technology, distribution and marketing partnership with Liftopia at www.TheMountainCollective.com

Alta, Aspen/Snowmass, Jackson Hole and Squaw Valley/Alpine Meadows have partnered to offer this exciting opportunity for passionate skiers and riders. For just $349, The Mountain Collective™ Pass includes two free days at each of the four destinations, plus a 50 percent discount on unlimited lift tickets at each of the destinations, once the complimentary days are used. In addition, passholders will receive exclusive lodging deals throughout the season. Collectively this pass grants access to eight mountains with more than 16,000 acres of terrain, over 100 lifts and an unmatched reputation for snow quality and quantity.
 
"This is a completely new concept for a ski pass and gives winter enthusiasts the freedom to access some of the best skiing and snowboarding in the world, “ said Christian Knapp, vice president of marketing, Aspen Skiing Company. “There's been an incredible spirit of collaboration amongst the partners to bring this historic alliance and innovative new product to life.”
 
The Mountain Collective™ Pass will be available for children (ages 12 and under) for just $229. The pass will also offer incentives to premier pass holders at the participating resorts. Visit www.TheMountainCollective.com or call (800) 705-6286 for more information. Current pricing valid until Monday November 19, 2012.  Price subject to change.

Alta is known world-wide for its variety of terrain, quality and quantity of snowfall, and amazing scenery. The 2012-2013 ski season marks Alta Ski Area's 75th Anniversary. January 15, 1938, was Alta's first "official" opening day. The entire month of January 2013 will include events and special anniversary lodging packages. Events will include screenings of vintage Alta footage, historical conversations presented by the Alta Historical Society, fireworks, and much more. Additionally, Alta is releasing a photography book this fall that will showcase different chapters in its storied ski history. The book will be available in the Alta Ski Shop locations on the mountain, and will also be available online. For more information visit www.alta.com

Aspen/Snowmass includes four mountains - Snowmass, Aspen Mountain, Aspen Highlands and Buttermilk - as well as the award-winning Ski & Snowboard Schools of Aspen/Snowmass. The resort boasts more than 5,300 acres of terrain, 40 lifts and over 300 inches of snowfall annually and is home to award-winning terrain parks and world-class events. Aspen/Snowmass is accessible by two of the most convenient airports in the mountains – Aspen/Pitkin County Airport (ASE) (3 miles from Aspen) and Eagle County Airport (EGE) (70 miles from Aspen). For more information please call 800-525-6200, or visit the company’s website at www.aspensnowmass.com

Jackson Hole Mountain Resort has announced three new non-stop air cities, New York, San Francisco and Minneapolis, bringing their total to an unprecedented nine non-stop cities from coast to coast. $8 million in capital improvements at the mountain include a new, high speed, 4-passenger detachable chair at mid mountain, reducing the ride time to 3.5 minutes from 10 on the original lift.  Along with the new lift, the classic Casper intermediate trail network has received extensive summer grooming to widen and improve two major runs, Wide Open and Lift Line (now renamed Sundog). www.jacksonhole.com

Located side-by-side in Lake Tahoe, Calif., together Squaw Valley and Alpine Meadows offer skiers and riders access to 6,000 skiable acres, 43 lifts and 270+ trails all on one lift ticket or season pass. Host of the 1960 Winter Olympics, Squaw Valley is internationally renowned for legendary terrain that ranges from an expansive mountaintop beginner area to unrivaled expert steeps, trees and bowls spanning six mountain peaks.  Alpine Meadows’ seven powder bowls, summit-to-base groomed slopes, and authentic hospitality are among the many attributes that have made the resort a favorite of the local community and visitors alike. Squaw Valley and Alpine Meadows are proud to announce over $20 million in capital improvements for the 2012-13 winter season including snowmaking upgrades; a new high-speed, six-passenger chairlift and enhanced High Camp beginner experience; a mile-long terrain park at Alpine Meadows and more. For more information, visit www.squaw.com or www.skialpine.com

Liftopia is the largest online platform for ski lift tickets and other mountain-related activities including rentals, lessons, dining credits and more. With deals up to 80% off at over 200 ski areas, Liftopia provides skiers and snowboarders the ability to buy date-specific lift tickets and on-mountain activities online in advance via Liftopia.com and the Liftopia mobile app.Liftopia’s proprietary technology enables ski resorts to lock in incremental revenue through pricing and inventory management tools and an advanced data & analytics dashboard. In 2012, Liftopia launched Cloud Store by Liftopia, a SaaS booking engine for mountain resorts that allows them to leverage Liftopia’s platform tools to manage inventory, pricing and online distribution through their own website and mobile channels. Founded in 2005, Liftopia is headquartered in San Francisco and backed by leading institutional and angel investors. For more information, visit the Liftopia blog or follow the company on Facebook (www.facebook.com/liftopia) and Twitter (@Liftopia).



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