| Home | Skischool/Rental | 2020-08-21

The SkiClicker™ concept is growing with new partners

The Swedish innovation company No More Boots™, inventors of the SkiClicker™ concept, has raised new capital and more shareholders.

A number of strong players with great positions on the market are now investing in the innovative company No More Boots, based in Östersund, Sweden. 

The innovative SkiClicker™ concept, with its patented products, replaces the need for ski boots for binding adjustments. Customers experience an easier, faster and less stressful rental process, not having to take off their ski boots for binding adjustments and getting out on to the slopes faster. The ski rental shops are able to provide a greater customer satisfaction while the staff is benefitting from a hygienic and ergonomic workplace.

Among the companies working with SkiClicker™ are Skistar, Intersport and Skiset.

We received a very positive response at the ISPO Munich trade fair in February. It’s obvious that the ski rental market has evolved and is now ready to change. Demands for greater customer service and a modern rental process are all expectations from our future generations. The ski rental shops see the benefits of eliminating the use of ski boots for binding adjustments by working with the SkiClicker™, says Andreas
With focus on innovative products and highest customer service, the company is welcoming the new partners who will be closely involved in its mission to become a leading actor within the outdoor sector.

Earlier investors in round one, Almi Invest and E14 invest are now re-investing.
Among the new investors are the Swedish Alpine & Skicross Director, Tommy Eliasson Winter, the former sport and marketing director of the ski team Sweden skicross, Joar Båtelson, HR-manager Fredrik Svesse, Rudy Zappala, business strategist, Mattias Johansson and his company Boot tech, who won ”Gear of the Year 2018” in Sweden with his patented product the Boot Fitter as well as Skibua, the market leading ski rental shop in Norway.

Tommy Eliasson will also be a member of the board.

For us it's obviously important that the ski rental shops believe in our products and having such a strong player as Skibua on our team is a great proof of concept, says sales manager Andreas Persson.

The purpose of this round was to strengthen our team with expertise within the sector and our cash, in order to achieve a strong position on the market and to continue to develop our R&D and market activities.

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