Four Largest Ski Industry Leaders announce joint commitment to fight climate change
ALTERRA MOUNTAIN COMPANY, BOYNE RESORTS, POWDR AND VAIL RESORTS UNITE
Alterra Mountain Company, Boyne Resorts, POWDR and Vail Resorts announce the Climate Collaborative Charter, the ski industry's first unified effort to combat climate change with shared commitments around sustainability and advocacy.
All four ski industry leaders have agreed to operate their respective resorts with sustainability at the forefront and use their collective voice to advocate for effective public policy on climate action in order to leave a positive legacy for future generations of skiers, snowboarders and outdoor enthusiasts. This will translate to further implementation of sustainable practices, including elements from NSAA's Sustainable Slopes platform, across the combined 71 North American resorts, including marquee destinations such as Steamboat, Mammoth Mountain, Vail Mountain, Whistler Blackcomb, Park City Mountain, Big Sky Resort, Snowbird, Mt. Bachelor and Killington.
"We are very proud to be a part of this historic action and to co-create the industry's first Climate Collaborative Charter," said David Perry, Executive VP, ESG, Alterra Mountain Company. "This is an incredible opportunity for industry leaders to engage in healthy competition while educating, sharing best practices and knowledge, and motivating each other to put our best efforts forth to help support the urgent and core issues of sustainability."
"It's through bold environmental commitments and ongoing collaboration that we'll have the most impact on protecting and preserving the great outdoors," said Kate Wilson, senior director of sustainability at Vail Resorts, which recently reached its 50 percent waste diversion goal and is on track to be 93 percent powered by renewable electricity in the next two years. "Thinking big was the approach we took when we announced Commitment to Zero in 2017, our goal to achieve a zero net operating footprint by 2030 across our 37 resorts, and it's the approach we are taking now through the Climate Collaborative Charter. We are thrilled to partner with so many other passionate leaders in our industry as we all work together to accelerate progress."
"As part of POWDR's Play Forever commitment to protect the environment and support our community, the importance of collaboration to drive both action and inspiration at scale is paramount," said Laura Schaffer, POWDR Director of Corporate Responsibility. "We all must reach across the chairlift to work together, and the Climate Collaborative Charter is a phenomenal step of unity to complement on-site actions like using solar power at all of our resorts. POWDR is eager to work with Alterra Mountain Company, Boyne Resorts, Vail Resorts, NSAA and the mountain resort industry as a whole as a united front to drive necessary change."
"The idea for the four of us to unite in this pledge to combat climate change was actually formed at an industry conference in October of 2019 and it has endured many iterations and diligent review to get us to where we proudly are today," said Stephen Kircher, president and chief executive officer of Boyne Resorts. "This effort brought momentum to Boyne Resorts' progress with several environmental sustainability initiatives represented in our ForeverProject and we are excited to welcome the shared knowledge, accountability, collective voice and other benefits to come from the Climate Collaborative Charter."
As a part of the Climate Collaborative Charter, Alterra Mountain Company, Boyne Resorts, POWDR and Vail Resorts together announce a set of commitments and pledges.
As business leaders, the resort companies commit to:
As stewards of the environment, the resort companies pledge to:
As the four largest ski industry leaders unite to combat climate change, they also humbly and urgently ask that all mountain resorts commit to take similar action. Additionally, this coalition is working to broaden engagement and participation from its employees, guests and community members, and be inclusive of voices and perspectives from all backgrounds.