Ski California: John Rice new PresidentNew leadership to Ski California! John Rice, the beloved long-time Vice President and General Manager of Sierra-at-Tahoe has been named as Ski California’s new President. John brings vast experience to the role — as a resort operator and a Ski California board member — plus a deep passion for snow sports and the professional growth of those who work in our industry. Kristin Bohm has been appointed as Ski California’s Special Counsel. A seasoned attorney specializing in ski industry defense, Kristin’s deep legal expertise and nuanced understanding of the challenges facing ski resorts will play a pivotal role in supporting the association’s strategies and initiatives. |