Bookings hit 30-month low but rates keep setting new records at Western Mountain Resorts

WINTER PARK, COLO.—The economy might be going like gangbusters this winter but Mother Nature is not--and the considerable power of snowfall, or lack of it, is apparent this season at many ski resorts. As daily rates have rema...

Stingy November snowfall and rate-conscious skiers nudge winter revenues down at Western Mountain Destinations

WINTER PARK, COLO.— Despite some good economic news during November, modest snowfall across much of the West and rate-sensitive customers weary of high prices, combined to bring down on-the-books occupancy and some daily rate...

Near normal and predictable trends at Western Mountain Destinations - but rate sensitivity still a thing

WINTER PARK, COLO.—After  three and a half years of dramatic ups and downs due primarily to the pandemic, economic volatility, and struggles along the way, lodging at western mountain destinations is settling into the more st...

Summer mountain lodging was looking sketchy last February; Strong markets and consumer optimism has turned the tide significantly

WINTER PARK, COLO.—At the end of March when western mountain destinations were reveling in a great winter season with increases in occupancy and rates and likely record-setting figures--the summer forecast was looking deci...

Bookings and rates claw back up in June; but summer occupancy and revenues still trailing

Winter Park, Colo.—Summer is in full swing in mountain communities with the focus firmly on hiking, biking, paddling, outdoor concerts, and a respite from record-breaking high temperatures—even though a handful of resorts ...

Solid winter revenues but summer occupancy is down despite softening rates

Although a handful of resorts are still open, the Winter 2022-23 ski season is  ending on a high note courtesy of extraordinary snowfall across most regions but particularly throughout the West.  The most recent data relea...

March bookings all about winter; but summer alarm bells are ringing

Just as morning follows night, ski resort bookings follow generous snowfall and the month of March was no exception as widespread and sometimes dramatic snowstorms had skiers and riders eagerly booking end-of-season mounta...

Snow keeps falling but booking pace and room rates retreat

While March usually signals a push to the final weeks of the ski season and increasing focus on the upcoming summer, consistent and abundant snowfall across a wide swath of the West indicates that many resort destinations can...

January bookings soar with big snow and stable room rates; occupancy still lagging

Buoyed by generous snowfall across most western destinations, the booking pace for guests arriving in January through June rose 13.3 percent compared to the same time last year which boosted the aggregated occupancy for those...

Great snow and booking don´t save december; room rates move up - again

The impressive booking pace during the month of December that significantly boosted December and January arrivals was driven primarily by strong and widespread early season snow.  But that hefty surge didn’t allow the month o...